Photo by Team TGM
If you want more customers, higher sales, and a stronger brand, selling on both Shopify and Amazon is one of the smartest ecommerce strategies today. Shopify gives you full brand control. Amazon gives you global traffic.
Together?
You get the best of both worlds—visibility + brand trust.
But managing two platforms can feel confusing. The good news: with the right setup, Shopify and Amazon work beautifully together.
This guide explains everything a beginner needs to start selling on both channels smoothly.
Table of Content:
What You Need Before Getting Started
Before you connect Shopify and Amazon, make sure you have:
- A Shopify store with products added
- An Amazon Seller Central account
- GST number (for India sellers) / Business documents
- Active bank account
- Product catalog (titles, images, pricing)
- Inventory tracking method
- Optional: Amazon Brand Registry
- Extra protection
- Better listing control
- Higher trust
Once these basics are ready, connecting both platforms becomes very easy.
How Shopify and Amazon Work Together
Shopify and Amazon sync data in three main ways:
✔ Products Sync
Your Shopify products can be listed directly on Amazon.
✔ Inventory Sync
If someone buys from Amazon, Shopify reduces stock.
If someone buys from Shopify, Amazon stock updates.
This prevents overselling.
✔ Orders Sync
Amazon orders appear inside your Shopify dashboard so you can manage everything in one place.
This saves time, avoids mistakes, and keeps your operations organized.
Step-by-Step: Connect Shopify to Amazon
1 Add Amazon as a Sales Channel
In some regions, Shopify’s native Amazon channel is not available. If available:
- Go to Shopify Admin → Sales Channels → Add Channel
- Select Amazon
- Login with Amazon Seller Central
If not available, don’t worry—you can use third-party integration apps (listed later).
2 List Your Products on Amazon From Shopify
Inside the Amazon channel, you can:
Option 1: Match an existing ASIN
This is used when the product already exists on Amazon.
Option 2: Create a new listing
You need:
- Product Title
- Bullet points
- Description
- Pricing
- Images
- Search keywords
Tip: Amazon SEO is different from Shopify SEO.
Use keyword-rich titles like:
“Organic Baby Lotion – Natural Moisturizing Cream for Kids (200ml)”
3 Sync Inventory Automatically
Inventory sync is the most powerful part.
- Set your stock quantity in Shopify
- Amazon updates automatically
- Reduce the risk of penalties due to overselling
Ideal for multichannel sellers.
4 Manage Orders From Shopify
Once connected:
- Amazon orders appear instantly inside Shopify
- You can track, fulfill, and refund from one place
- Makes your dashboard your control center
Best Integration Tools (If Shopify’s Native Channel Isn’t Available)
If the Amazon channel does not appear in your Shopify admin, use these apps:
1. CedCommerce Amazon Channel (Best for beginners)
Easy to use, affordable.
2. LitCommerce
Simple UI + automated sync.
3. Sellbrite
Great for large-scale sellers.
4. WebBee Amazon Integration
Popular for FBA users.
These apps automatically sync:
- Inventory
- Orders
- Pricing
- Product details
How to Handle Fulfillment
Option 1: Amazon FBA
Amazon stores and ships your product.
Benefits:
- Prime badge
- Super-fast delivery
- Fewer returns
- Higher Buy Box chances
You can also fulfill Shopify orders using FBA through integration apps.
Option 2: Shopify + Third-Party Logistics (3PL)
Great for brands doing:
- High order volume
- Custom packaging
- International shipping
- COD (India)
Popular 3PL options:
- Shiprocket
- Delhivery
- EasyShip
Option 3: Self-Fulfillment
Best for beginners with low volume.
You ship manually using:
- India Post
- Bluedart
- Delhivery
- DTDC
Pricing Strategy for Amazon + Shopify
You may need different prices on both platforms.
Why?
- Amazon fees (referral + FBA)
- Discounts
- Offers
- Competitor pressure
Golden Rule:
✔ Shopify = Higher profit
✔ Amazon = Higher reach
Do NOT set too big a price difference or Amazon may suspend listings for “price manipulation.”
Optimize Your Amazon Listing and Shopify Product Page
For Amazon
- Use keyword-rich titles
- Add 5 bullet points
- Use high-quality images (white background)
- Add A+ Content
- Get early reviews
For Shopify
- Clean design
- Trust badges
- Social proof
- Clear product benefits
- Strong call-to-action (CTA)
Marketing Across Both Platforms
Amazon Marketing
- Sponsored Product Ads
- Deals & Coupons
- Lightning Deals
- Review programs
Shopify Marketing
- Facebook + Instagram ads
- Google Shopping ads
- Email marketing
- Influencer marketing
- Retargeting ads
Pro Tip:
Use Amazon for buying intent.
Use Shopify for branding and repeat orders.
Common Mistakes to Avoid
Not syncing inventory
Setting same price everywhere
Poor-quality images
Not following Amazon guidelines
No brand trademark
Ignoring customer reviews
Fix these early to avoid suspensions and slow growth.
Pro Tips (Expert Strategy)
Start with 3–5 best-selling products
Use bundles to increase Amazon order value
Run ads on Shopify and retarget Amazon visitors
Use analytics to identify top-selling variations
Offer a coupon on Shopify to bring Amazon buyers to your stor
Conclusion
Selling on Shopify and Amazon at the same time is one of the fastest ways to scale your ecommerce business. With inventory sync, centralized order management, and smart fulfillment choices, running both platforms becomes simple even for beginners.
Amazon brings you customers.
Shopify turns them into long-term loyal buyers.
Together—they form a powerful business engine for serious ecommerce growth.
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Yes, you can sell the same product on both platforms as long as your inventory is synced to avoid overselling.
