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How to Create a Shopify Store and Launch Like a Pro

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Are you dreaming of starting your online store but unsure where to begin? I’ve been there! When I first explored Shopify, I had zero coding knowledge and was overwhelmed by choices. But guess what? Shopify makes the process incredibly smooth—even for beginners.

In this article, I’ll walk you through each step of building your Shopify store from scratch, sharing insights as if we’re figuring it out together.

Table of Content:

Why Choose Shopify?

Shopify is more than just an eCommerce platform—it’s your complete business toolkit. Whether you’re a small business owner, solopreneur, or a growing team, Shopify gives you everything you need to sell online, offline, and everywhere in between.

Key Benefits:

  • Beginner-friendly drag-and-drop editor
  • Secure hosting and PCI-compliant checkout
  • Customizable themes and 8,000+ apps
  • Integrated payments, marketing, and shipping
  • Great for B2C, B2B, and Retail (more on this below)

According to TechRadar, Shopify remains the #1 choice for online selling—for good reason.

TechRadar reports Shopify remains the top choice for dedicated e-commerce—designed entirely around selling online Zoko+5Avada+5NOIR & BLANCO+5TechRadarTom’s Guide+3TechRadar+3TechRadar+3.

Shopify Pricing 

Shopify offers flexible pricing depending on your business size and needs. Here’s a breakdown of the current global pricing structure:

Plan Best For Price/Month (USD) Key Features
Basic Solo entrepreneurs $39 Online store, 24/7 support, up to 1,000 inventory locations
Shopify Small to mid-sized teams $105 5 staff accounts, professional reports, standard features
Advanced Scaling businesses $399 15 staff accounts, advanced reports, lower transaction fees
Plus Enterprises Starts at $2,300 Custom setup, unlimited staff, advanced B2B features, high-volume checkout

Trial Offer: $1/month for the first 3 months on Basic, Shopify, and Advanced plans.

Sell Your Way: Shopify Store Types

Shopify isn’t one-size-fits-all. Depending on your business model, choose your route:

B2C (Business to Consumer)

Perfect for fashion, accessories, home goods, etc.

  • Eye-catching storefronts
  • High-converting checkout
  • Full customization of front and backend

B2B (Business to Business)

For wholesalers or enterprise buyers

  • Self-service buying
  • Bulk pricing and purchase orders
  • Personalized customer experiences

Retail (POS & Offline Selling)

Combine your physical store with your online store

  • Unified customer view
  • POS hardware & synced inventory
  • Ideal for boutiques, supermarkets, and more

Step-by-Step Guide to Creating Your Shopify Store

Let’s dive into the exact steps to set up your store. 

Step 1: Sign Up for a Shopify Account 

  1. Go to www.shopify.com
  2. Click on Start Free Trial
  3. Enter your email address, password, and store name
  4. Answer a few setup questions (e.g., whether you’re already selling)

That’s it—you’re now inside your Shopify dashboard!

Source: DigitalSilk

Step 2: Explore the Shopify Dashboard

Once signed in, take a few minutes to explore the dashboard.

Here’s what each section means:

  • Home: Quick overview and tips
  • Orders: View and manage your customer orders
  • Products: Add and manage your items
  • Customers: See customer profiles and history
  • Online Store: Customize your website

Settings: Control payments, shipping, and more

Source: DigitalSilk

Step 3: Choose a Shopify Theme

Your store’s design starts with a theme.

  • From the dashboard, go to Online Store > Themes
  • Click Explore Free Themes or Visit Theme Store
  • Choose one that fits your brand
  • Click Try Theme and then Publish

Pro Tip: Start with a free theme like Dawn or Refresh if you’re new.

Source: DigitalSilk

Step 4: Customize Your Store Design

  1. Go to Online Store > Themes > Customize

  2. Use the drag-and-drop editor to:

    • Add your logo
    • Change colors and fonts
    • Set up homepage sections like banners, product sliders, and testimonials
    • Edit your navigation menu, footer, and more

Make sure to preview your site on mobile view too—over 60% of traffic comes from phones!

Source: DigitalSilk

Step 5: Add Your Products

Now it’s time to bring your store to life.

  1. Go to Products > Add Product
  2. Enter:
    • Product title
    • Description
    • Upload images
    • Set price, SKU, and inventory quantity
  3. Assign it to a collection or add tags for better organization

Use high-quality images and clear descriptions to build trust.

Source: DigitalSilk

Step 6: Set Up Payment Methods

  1. Go to Settings > Payments
  2. Choose from:
    • Shopify Payments (supports cards, UPI, wallets, etc.)
    • PayPal or other third-party gateways
  3. Fill in your business details and bank account for payouts

Shopify Payments is the easiest to set up for beginners.

Source: DigitalSilk
Source: DigitalSilk

Step 7: Configure Shipping Settings

  1. Go to Settings > Shipping and Delivery 
  2. Add shipping zones (local, domestic, international) 
  3. Set shipping rates: 
    • Flat rate 
    • Free shipping 
    • Real-time carrier rates (for advanced users)

       

Offer free shipping for better conversion—just include it in the product price.

Source: DigitalSilk

Step 8: Add a Custom Domain

  1. Go to Settings > Domains
  2. You can:
  • Buy a new domain through Shopify
  • Connect an existing domain from GoDaddy, Namecheap, etc.

A custom domain like yourstore.com looks professional and builds brand trust.

Source: DigitalSilk

Step 9: Preview and Test Your Store

Before going live:

  • Click “Preview” to see how your site looks
  • Place a test order to check the checkout process
  • Check on mobile and desktop

Don’t forget to read your content for typos and broken links.

Source: DigitalSilk

Step 10: Launch Your Shopify Store

  1. Go to Online Store > Preferences
  2. Scroll to Password Protection and disable it
  3. Optional:
    • Set up Google Analytics or Meta Pixel for tracking
    • Add a favicon (tiny logo in the browser tab)

Congratulations! Your Shopify store is now live.

 

How Much Does Shopify Charge Per Item Sold?

Shopify has different rates, and it depends on the selected Shopify plan.

Basic Shopify Transaction fees: 

Domestic online transactions fee: 2.9% + 30¢
Third-party transaction fees: 2.0% (not Shopify payment)
Online international/Amex credit card rates: 3.5% + 30¢
Currency conversion fee: 2.0% 

Shopify Pricing Plan Transaction fees:

Domestic online transactions fee: 2.7% + 30¢
Third-party transaction fees: 1.0%
Online international/Amex credit card rates: 3.4% + 30¢
Currency conversion fee: 2.0%

Advanced Shopify Transaction fees:

Domestic online transactions fee: 2.4% + 30¢
Third-party transaction fees: 0.5%
Online international/Amex credit card rates: 3.3% + 30¢
Currency conversion fee: 2.0%
It is important to know that a Shopify Plus plan involves flexible/individual fees.

 

Tips for New Shopify Store Owners

  • Start small: Focus on a few good products
  • Use high-quality images
  • Write persuasive product descriptions
  • Install helpful apps (reviews, email marketing, live chat)
  • Track analytics to improve performance

 

Common Mistakes to Avoid

Poor mobile experience
Forgetting to set up taxes/shipping correctly
Using blurry or inconsistent images
Not testing the checkout process before launch

Conclusion

Starting a Shopify store may feel overwhelming at first—but with the right guidance, it’s totally doable. Follow these steps, stay consistent, and your store will be up and running in no time.

Whether you’re selling handmade items, digital products, or drop shipping, Shopify gives you all the tools you need to grow online.

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