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Shopify is one of the leading eCommerce platforms for building online stores, trusted by millions around the globe. But when it comes to picking a pricing plan, things can get confusing—especially with multiple options like Starter, Basic, Grow, Advanced, and Plus.
Whether you’re a complete beginner launching your first store, or an experienced seller migrating from another platform, understanding Shopify’s pricing structure is essential. It helps you avoid overpaying for features you might not need and ensures you’re set up for growth right from the start.
In this guide, we’ll break down all the available Shopify plans, highlight key features, compare pricing, and help you confidently choose the one that fits your business needs and budget.
If you’re just getting started with Shopify, check out our step-by-step guide on How to Create a Shopify Store from Scratch.
Table of Content:
Summary: Shopify Plans at a Glance
| Plan | Monthly Price | Best For | Key Features |
| Starter | $5/month | Beginners testing products | Share products via social media, no full store |
| Basic | $39/month | New store owners | Full store, 2 staff accounts, basic reports |
| Shopify | $105/month | Growing businesses | Professional reports, 5 staff accounts |
| Advanced | $399/month | Scaling businesses | Custom reporting, lower transaction fees |
| Shopify Plus | Starts at $2,000/month | Large enterprises | Full customization, automation, dedicated support |
1. Shopify Starter Plan ($5/month)
Who it’s for: People who want to sell a few products without building a full website.
The Starter plan is perfect for those just dipping their toes into eCommerce. It allows you to create simple product links you can share through social media or messaging apps like WhatsApp or Instagram DMs.
Features:
- No website required
- Shareable product pages
- Accept credit card payments
- Access to Shopify’s secure checkout system
Limitations:
- No online storefront
- No blog, design themes, or SEO tools
2. Shopify Basic Plan ($39/month)
Who it’s for: New entrepreneurs and small businesses ready to launch a full online store.
This is the most affordable plan with a complete eCommerce store. It includes everything you need to get started, including a website builder, shopping cart, and blogging tools.
Key Features:
- Full online store and blog
- Free SSL certificate
- Two staff accounts
- Discount codes
- Basic reports
- 24/7 support
- Shopify POS (Point of Sale) for offline selling
3. Shopify Plan ($105/month)
Who it’s for: Businesses looking to scale with more features and better reporting.This plan offers everything in Basic, plus:
- Professional reports
- Five staff accounts
- Lower credit card transaction fees
- More inventory location support
If you’re growing fast and need better insights and more user access, this plan is a solid upgrade.
4. Advanced Shopify Plan ($399/month)
Who it’s for: High-volume businesses that need advanced features and lower fees.
Why choose Advanced?
- Custom reporting (great for data-driven decisions)
- Lower transaction and shipping fees
- Up to 15 staff accounts
- Third-party calculated shipping rates
If you’re focused on conversion and data, you might also like our article on What is CRO? Discover the Hidden Strategy Behind Explosive Business Growth.
5. Shopify Plus (Starts at $2,000/month)
Who it’s for: Large brands or enterprises that need a high level of customization, automation, and support.
Top Features:
- Dedicated account manager
- Advanced automation with Shopify Flow
- Unlimited staff accounts
- Priority support
- API integrations
If you’re unsure whether you need Shopify Plus or not, it’s worth speaking with Shopify’s sales team. Learn more about Shopify Plus here (external link).
Key Things to Consider When Choosing a Shopify Plan
When deciding on the right plan, consider these factors:
1. Your Budget
Can you afford the monthly fee plus transaction charges? Start small if needed; you can always upgrade later.
2. Number of Staff Members
Each plan comes with a limited number of staff accounts.
3. Reporting Needs
Basic reports are fine for beginners, but advanced insights help you grow smarter.
4. Shipping Checkout
Higher plans offer more control over shipping rates and better checkout options.
5. Long-Term Vision
Are you planning to expand quickly? If so, consider plans that support scaling.
Our Recommendation
- Just starting out? Go with Basic.
- Growing steadily? Consider the Shopify Plan.
- High-volume seller? Advanced or Shopify Plus is ideal.
Still confused? Shopify offers a 3-day free trial to help you explore without risk.
Also check out our guide on the Best Free and Paid Shopify Themes for 2025 to choose the right design once you select your plan.
Final Thoughts
Choosing the right Shopify plan depends on where you are in your business journey. Don’t overthink it—start with what fits your current stage and scale up as needed.
Shopify’s flexibility is what makes it great. Whether you’re selling one product or one thousand, there’s a plan that fits just right.
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Yes! You can upgrade or downgrade at any time from your Shopify dashboard.
